M E D I A N
B R I E F

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FALL FOR

Don’t fall for the urgency plea. One of the hallmarks of personal loan scams is giving you an immediate deadline to sign on for a loan because the offer expires quickly




FALL FOR
To be very attracted to someone and to start to love them


If you fall for someone, you are strongly attracted to them and start loving them



Don’t fall for their old tosh about protecting your privacy

TURN AWAY

The fuel shortage has forced hospitals to turn away patients and paralyzed public transportation, with some schools closing and businesses shortening their work hours




TURN AWAY
Start to move away or to face in a different direction


The insurance company has promised not to turn away its existing customers



She frowned and turned away from him without speaking

COME ABOUT

There was, he added, a danger that exclusions might come about not deliberately but simply through inertia or administrative error




COME ABOUT
Happen, Take place, Occur


The increase in production has come about through the use of technology



The opportunity to get into computing came about quite by accident

BUCKLE UP

Buckle Up, Baby If you observe a child under the age of 8 not properly restrained while riding in a motor vehicle, you can do something about it




BUCKLE UP
To fasten your seat belt in a car


There are still many people in America who don’t buckle up. Wearing a seat belt can reduce the risk of a fatal injury by 45%



Everyone buckled up with laughter when they heard my jokes

GET ACROSS

The most important thing when you are speaking in front of an audience to is make sure you get yourself across well




GET ACROSS
To make people understand something


Don't worry, I'll get you across the river, even if I have to carry you



What message are you trying to get across to the consumer?

FIGHT OFF

Keep current with all recommended vaccines. Vaccines prime your immune system to fight off infections before they take hold in your body




FIGHT OFF
To stop someone who is trying to attack you


Vegetables are full of fiber, minerals, and vitamins, which support your immune system and help you fight off diseases



Drinking tea can boost your immune system, fight off inflammation

TUCK IN

Hawaiian shirts and any other loud-print shirts don’t get tucked no matter what their hem looks like. Seriously, just don’t. Nothing looks dorkier than a tucked-in vacation shirt




TUCK IN
To push the fabric at the bottom of a shirt under the pants


I took him to the restaurant, ordered lunch and told him to tuck in



You can wear it loose or tucked in with a belt

BACK OUT

Students admitted to schools under early decision who want to back out just because they don't want to go to the school anymore could risk losing their other college acceptances




BACK OUT
To decide not to do something you agreed to do


Despite having a home purchase agreement, earnest money, and contingencies in place, both buyers and sellers can back out of purchasing or selling a home



An apparatus and method for providing a back out routine for a failed programmable hardware update is provided

WASH AWAY

If any of the caustic material gets on your clothing, wash it off immediately with lukewarm water to prevent it from eating away the fabric




WASH AWAY
To carry something away by the movement of water


Each year millions of tons of fertile topsoil that could produce good crops are washed away by rains



This latest piece of information, if true, will wash away all doubt

SMIRK

I looked at the man on the right, wearing a plaid shirt and a waggish smirk Worse yet, there is a trace of a condescending smirk lurking within her triumphant smile




SMIRK
The definition of a smirk is a conceited or arrogant smile or facial expression


Today they typically generate only a nostalgic smirk before I proclaim



The two share very similar facial features, hair styles, and sly smirks

MEDIA N